This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and res
The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strate
A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of desig
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu