Amvik eBook Solutions

First Published in 1990. Although commercially available in the United States for more than a decade, videocassette recorder (VCR) sales continue to rise. This

A funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-t

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study

This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: television

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James