Amvik eBook Solutions

This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in soc

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that

Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definiti

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′F

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designe