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The importance of scientific investigation and research is becoming more pronounced in today’s society, with many organizations relying on this research to ma

The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodolog

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education,

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both quali

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In