Amvik eBook Solutions

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-c

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of social

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t

While the number of publications on corporate social responsibility has skyrocketed since the last economic crisis that began in 2008, challenges still remain i