Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, comm
Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an
Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on ch
This engaging, comprehensive introduction to the field of personality psychology integrates discussion of personality theories, research, assessment techniques,
A study guide that matches the Edexcel specification to help students succeed at A Level, this volume examines graphics within materials technology and is inten