Understanding statistical methods provides us with an efficient way to explore, analyse and interpret data, as well as evaluate the strength of evidence present
Written in an accessible style using simple and direct language this guide takes students through the statistics actually used in most empirical research in com
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In