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Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for u

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for u

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey