Amvik eBook Solutions

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and tr

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplin

This book traces a century of militarised communication that began in the US in April, 1917 with the institution of the Committee on Public Information (CPI), h