Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within
Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencin
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented