Related Books

Strategic Silence
Language: en
Pages: 255
Authors: Roumen Dimitrov
Categories: Business & Economics
Type: BOOK - Published: 2017-09-22 - Publisher: Routledge

DOWNLOAD EBOOK

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily ba
Strategies of Silence
Language: en
Pages: 177
Authors: Moy McCrory
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-02-25 - Publisher: Routledge

DOWNLOAD EBOOK

This unique book takes silence as its central concept and questions the range of meanings and values which inform the idea as it impinges on the creative proces
Strategic Planning for Public Relations
Language: en
Pages: 552
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Routledge

DOWNLOAD EBOOK

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-
Strategic Planning for Public Relations, Third Edition
Language: en
Pages: 457
Authors: Ronald D. Smith
Categories: Business & Economics
Type: BOOK - Published: 2009-04-20 - Publisher: Routledge

DOWNLOAD EBOOK

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing t
Strategic Planning for Public Relations
Language: en
Pages: 686
Authors: Deborah A. Silverman
Categories: Business & Economics
Type: BOOK - Published: 2024-03-14 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation