Amvik eBook Solutions

"This book explores the social impact and influence of social media on online businesses"--

Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this

Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at t