Amvik eBook Solutions

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of r

This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio