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The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances pus

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophi

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. Th

This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurshi

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social me