Download or read book Summary of Hey Whipple, Squeeze This! – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Hey Whipple, Squeeze This! – The Classic Guide to Creating Great Ads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of For those who have been working in the advertising industry for decades, for those who are just starting out, and for anyone who is fascinated by what happens when creativity meets commerce, Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising. The title is a tongue-in-cheek reference to an unusual advertisement for Charmin toilet paper that ran in the 1970s. The advertisement featured an obnoxious shop clerk named Mr. Whipple who couldn't stop squeezing the product. It lays the groundwork for Sullivan's forthright and useful insights into the often wacky creative process of advertising. Hey Whipple, Squeeze This! summary includes the key points and important takeaways from the book Hey Whipple, Squeeze This! by Luke Sullivan with Sam Bennett. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].