Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR sig
Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins. In Flying Ahead of the A
"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world bran
Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world a
Administrators will find a user-friendly, five-stage planning process with six essential rubrics for developing, implementing, monitoring, and sustaining a succ