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With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu
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Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

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With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu
Bringing New Technology to Market
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This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all
Markets for Technology
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The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and de
Implementing New Technology
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