With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu
This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all
The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and de