Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innov
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o
The power of mapping: principles for visualizing knowledge, illustrated by many stunning large-scale, full-color maps. Maps of physical spaces locate us in the