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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innov
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o
Technology in Retrospect and Critical Events in Science
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The power of mapping: principles for visualizing knowledge, illustrated by many stunning large-scale, full-color maps. Maps of physical spaces locate us in the