The Art of Client Service

The Art of Client Service
Author :
Publisher : John Wiley & Sons
Total Pages : 295
Release :
ISBN-10 : 9781119227823
ISBN-13 : 1119227828
Rating : 4/5 (23 Downloads)

Book Synopsis The Art of Client Service by : Robert Solomon

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.


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Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented thro