Sundance Brennan is a sales professional and coach with more than 20 years of experience in consumer direct sales. You can read his blog posts, which usually co
The Black Book of Sales Secrets by Tony Durso - Contains Techniques and Drills to Get Others Interested in Your Products and Services Like Magic - This book con
An indispensable guide for managers concerned with cost, strategy, and business re-engineering. Experts on the strategic use of cost data, the authors show how
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d
Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the custom