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** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing

The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a wor

The rise of ubiquitous information technology--smartphones, unbridled Internet access, and various applications of these tools--has interacted with the ways we

Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbr

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are