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In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the wo
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A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choi
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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inun
