Every phase of writing is addressed in this authoritative, practical guide. Specific topics include: organizing information, discovering a personal voice, enhan
The revised and enlarged third edition of Zinsser's trusted writing guide covers the principles of good writing while including information on technical, busine
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sa
.Using casual language and a straightforward approach, this book provides students with an easy-to-read and effective guide for developing their writing skills.
“One of the few truly helpful books on fiction writing.” —Chicago Tribune Go beyond Stephen King’s On Writing to master the fundamentals of great storyt