“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshin
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for busin
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.
Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To und
The chapters in 'Critical Thoughts From A Government Mindset' have been grouped into three categories: strategic management; e-government development and practi