Familiar modes of problem solving may be efficient, but they often prevent us from discovering innovative solutions to more complex problems. To create meaningf
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you de
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu
A practical guide to fostering innovative insights and solutions for yourself and your organization—including online skill-building exercises. We have all exp