Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regu
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regu
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of su