Amvik eBook Solutions

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn c

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge

This text provides step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engage

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard