"Through his principles of global trade and real-life examples, Tom Travis will help you find your seat at the globalization table. If you want to understand th
Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to fi
Why going global is critical-and inevitable-for your association's growth and survival Multiple case studies of associations that have entered the global arena
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strate
The Essential Guide to Training Global Audiences is a groundbreaking book that offers a much-needed guide for anyone who must design and deliver excellent learn