A must-read classic for anyone—academic ethnographers to market researchers—involved with data collection from individual human beings. The Ethnographic Int
What are new interview methods and practices in our new 'interview society' and how do they relate to traditional social science research? This volume interroga
Spradley should be read by anyone who wants to gain a true understanding of the process of participant observation. This text is a follow-up to his ethnographic
This work is a handbook which guides students step by step through interview techniques commonly used to research ethnography and culture. The text also teaches
Given the anthropological focus on ethnography as a kind of deep immersion, the interview poses theoretical and methodological challenges for the discipline. Th