The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Author :
Publisher : McGraw Hill Professional
Total Pages : 274
Release :
ISBN-10 : 0071462155
ISBN-13 : 9780071462150
Rating : 4/5 (55 Downloads)

Book Synopsis The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age by : Joe Cappo

Download or read book The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age written by Joe Cappo and published by McGraw Hill Professional. This book was released on 2005-10-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Cappo is the "New York Times" bestselling author of "How to Think Like a CEO".


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