This book presents a new approach to the analysis of the multinational enterprise; one of the most important institutions in the world economy. With a new intro
This Festschrift in honour of Professor Yair Aharoni, a pioneer in the field of international business, looks at several of these new trends in FDI, what they w
Contains a general overview of the strategic context and options faced by international managers, from licensing and franchising to foreign direct investment.
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is