This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the be
Why are the economic interests and priorities of lower- and middle-class Americans so often ignored by the U.S. Congress, while the economic interests of the we
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widesprea
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention a