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This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. T

Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in

The business of museums is to explain the past by showing and explaining material culture (objects, things) to visitors. Much effort has been devoted to improvi

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit

Grounded in the strengths of its first edition, this book has been restructured to include new papers and recent articles, and presents front-running theory and