The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is
The importance of communication for organizations has been an ongoing concern since management was first theorized. Yet language has tended to be viewed as simp
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Since its publication in 1985, the "MLA Style Manual" has been the standard guide for graduate students, teachers, and scholars in the humanities and for profes