This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service comp