In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it
In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia
In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia
In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on