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The New Luxury Experience
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Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: Springer

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This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience
Digital Luxury
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Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: SAGE

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th
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Language: en
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Type: BOOK - Published: 2019 - Publisher:

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This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience
New Luxury Management
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Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, fr
The New Luxury
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21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-