Amvik eBook Solutions

′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op