Download or read book The Sales Edge: Your Ultimate Guide to Finding, Keeping, and Growing Accounts written by Gene McNaughton and published by Lioncrest Publishing. This book was released on 2018-06-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sales EDGE reframes your and your sales team's approach to business-to-business sales so you can solve those problems and deliver sales success. Author Gene McNaughton developed the EDGE selling process from his 25 years in the trenches as a salesperson, sales manager, and sales consultant training thousands of salespeople. His game-changing strategies and tactics are required reading for any executive, manager, or salesperson responsible for driving revenue and closing new business. This comprehensive, step-by-step how-to guide creates a new paradigm in B2B sales, and makes traditional selling techniques look antiquated, outdated, and downright ineffective. The Sales EDGE delivers a methodology and a plan to help you build a sales team that delivers.