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In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers,
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Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also o
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Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Copenhagen Business School, language
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Type: BOOK - Published: 2024-05-23 - Publisher: Zee Publishing
Unlock the Secrets of the Consumer Mind and Revolutionize Your Marketing Strategies In the ever-evolving landscape of modern marketing, where capturing consumer
