The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become inc
Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions.
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects