Amvik eBook Solutions

With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essentia

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in

A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.

The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other gl