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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and c

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned schol