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There is a person, whose entire life is a legend. There is a person, whose extraordinariness radiates from his brows There is a person, his name is Lin Fan. Eve

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. C

This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field’s most eminent figures: Jonathan St

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, med

This book collects some of papers presented at the very successful Symposium "Polymer Derived Ceramics and Composites" in the framework of the 8th Pacific Rim C