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"Fills conceptual gap concerning the swing voter. Answers four questions: What is a swing voter? How to identify them? Do they differ from the rest of the elect

The "swing voter" occupies a cherished place in American political lore. Candidates court swing voters, consultants target them, and pundits speculate constantl

As our country's politicians engage in bitter partisan battles, focused on protecting their own jobs but not on doing the nation's business, and political pundi

Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated ove

This book offers the reader a first glimpse of the attitudes of the U.S. swing voter - those voters campaigns most need to pursue and who are uncommitted and be