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Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time

Practical and easy to use, Conducting Successful Focus Groups gives you the practical guidance to do focus groups using little more than staff or volunteer time

Bring focus and direction to your work Too often, if you ask four people in a nonprofit what their organization's mission is, you'll get four different answers.

Proven methods for smoother and more productive teamwork Teamwork is rarely simple, easy, or natural. It’s not enough to announce “we’re a team” and exp

This volume is the first of two volumes that address the most recent ten years (1997-2006) of focus group studies and research literature. Volume one provides c