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Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed wit

This is the first book to offer a detailed intellectual history of communication study over the last century. Schiller looks at the relationship between early c

Second, theories can be designed to describe how communication varies across cultures.

This book offers the first detailed intellectual history of communication study, from its beginnings in late nineteenth-century critiques of corporate capitalis

In Communication as...: Perspectives on Theory, editors Gregory J. Shepherd, Jeffrey St. John, and Ted Striphas bring together a collection of 27 essays that ex