Download or read book Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing written by Richard D. Czerniawski and published by . This book was released on 2019-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles critical marketing errors, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing so it matters more.