With the rise of internet marketing and e-commerce around the world, international and cross-border conflicts in trademark and unfair competition law have becom
This innovative casebook is the most conveniently organized law school textbook on trademark law. Featuring an integrated approach to intellectual property, the
The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundation
This casebook presents the basic principles of Trademark and Unfair Competition law and procedure, including expert legal analysis. It devotes separate chapters