Amvik eBook Solutions

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind o

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value i

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the b

Locates the concept of 'the city' within traditions of social thought, providing a basis for understanding its varying usages and meanings. Spelling out the imp